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Mercedes-Benz's "First"

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Lore
Thursday, Apr. 26, 2018

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First stands on no shoulders. It follows no footsteps. The only thing that first chases is possibility. You know what we make. First makes us who we are. Learn more about the Mercedes-AMG Project ONE Hypercar at https://www.mbusa.com/AMG.

Credits

Campaign: What Makes Us | Spot Titles: “First”  | Air Dates: April 4, 2018

Agency: Merkley+Partners
CEO: Alex Gellert, Chief Creative Officer/Partner: Andy Hirsch, Group Creative Director: Drummond Berman, Creative Director: Greg Wells, Director of Broadcast and Integrated Production: Gary Grossman, Assistant Producer: Anthony DelVecchio, Account Director: Francesco Deluca, Account Supervisor: Ethan Nadel, Account Executive: Julia Breckwoldt

Production/Editorial/VFX/Post: The-Artery
Executive Producer: Deborah Sullivan, VFX Producer: Lynzi Grant, Head of Production:  Melati Pohan, ECD: Vico Sharabani, Director/Cinematographer: Paul Cameron, Director/VFX Supervisor: Rob Moggach, Editor: Michael Elliot, Assistant Editor: Sarah Germano, Lead CG Artist: Sebastian Bilbao, Lead CG Artist: Lorne Kwechansky, CG Artist:  Joe Grundfast, CG Artist:  Justin Miller, Modeler: Rowan Simpson, FX Artist: Rafael Santos, FX Artist: Ben Watts, Nuke Artist: Winston Lee, Lead Flame Artist: Asaf Yeger, Flame Assistant : Kaya Ono, Designer:  Liron Ashkenazi, Designer/Animator: Lori Hamasaki, Colorist: Stephen Picano

Virtual Reality Software: Nurulize
CEO/Co-Founder: Philip Lunn, Co-Founder: Scott Metzger

Cloud Rendering and Simulation:  Gridmarkets
Co-Founder: Mark Ross, Engineer: Adam Ferestad, Engineer: Steve Sanders

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