Merrell Moab's "Step Further"


Thursday, Jun. 23, 2022


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The LiveTribe directing duo of Kaia Lavender and Gary Ravenscroft recently had the opportunity to show off two Moabs - the National Park in Utah and the new line-up of high performance, highly-lauded shoes for Merrell®, the leading outdoor performance and lifestyle brand. The resulting spot titled, “Step Further,” highlights Merrell’s new Moab collection, an amazingly deep line-up of hiking boots.


Directors: Lavender & Ravenscroft @kaialavender @garyravenscroft
 Prod Company: Livetribe
Exec Prod: John Haggerty
Producer: Brett Carlson
Cinematographer: Tim Thompson @timthompson.dp
1st AC: Eric Macey @ecmproject
Media Manager: Brenton Manes
Photographer: Jordan Nicholson
Drone Pilot: Bryce Prestwich @skyberries_fpv @overrridefilms Drone Cam Op: Preston "PJ" Hale @pj16 @overrridefilms
Key Grip: Blake Martin
Stylist: Savannah White @savwhite
Assistant Stylist: Caitlyn Anderson
Hair & Makeup: Shirell Nestlerod
Editor: Marco Perez @marcoperez_editor @unioneditorial Music: Mophonics @mophonics
Colorist: Tyler Roth @ty.roth @company_3

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