Merrell's "Same is Boring"


Friday, Jul. 29, 2022


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LiveTribe directors Kaia Lavender and Gary Ravenscroft recently helped Merrell,  the world’s leading outdoor footwear brand, release it’s latest elite trail running shoes via an immersive and visceral one minute “Same is Boring.” spot.  Designed through its Merrell Test Lab (MTL) product incubator, the new Long Sky 2 and MQM shoes give runners agility, versatility and protection in the roughest conditions.


Client: Merrell 

Prod Co: Livetribe Directors: Lavender & Ravenscroft, Exec Producer: John Haggerty, Producer: Andrew Denyer, DP: Jared Fadel, Stills Photographer: Will Saunders, Stills Assistant:Neal Handloser

Edit Co: Union Editorial  Editor: Marco Perez 

Music: Mophonics

Color Co: Company 3 Colorists: Tyler Roth 

SA Prod Co: Gatehouse  Executive Producer : Bev Wynne, Line Producer: Laila Shand, Production Manager: Vanessa Haupt, Production Coordinator:  Lunghi Zondi, 1st Assistant Director: Alicia Jordaan, Concierge: Adeeb Homeyer, Script Supervisor: Aparna Jayachandran, Loc & Unit Manager: Derek Raeburn, Focus Puller A Cam: Alex Ford Robertson, Gimble Op: Andre Roux, Drone Pilot: Timothee Ferreira, Sound Mixer: Glen van Staden, Lights: Marcel Shimba, Grip: Quevin Diakazebi, Art Director: Laura Mcgregor, Wardrobe Stylist: Catherine De Reuck ,Key Make Up/ Hair: Carla Fourie, SFX: Jordan le Roux, 

Casting: BR Casting

Talent: Daneil Feldmann, Michaela Cliffords, Aiden Bennets, Sibosiso Sodlaka, Georgia Tindley

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