method men "Feel the Fresh" / irresistibly clean


Raging Artists
Monday, Mar. 9, 2020


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“Feel The Fresh,” a :30 social film that showcases the full method men line of scents, was created in-house via method products’ in-house creative studio. SF production and post shop The Cabinet executed the work. Director Doug Cox, editor Stu Barnes, and executive producer David Verhoef collaborated closely with the creative team in way that "felt beautifully organic," says Cox. "When we started really playing with the film, we realized there was so much gold. That's how 'Feel The Fresh' came about. The resulting film includes an original musical track that accentuates the humor and tone of the campaign.


Client: Method Products / method men

Spot Title: “Feel the Fresh” :30
First Air Date: March 5, 2020

Agency: method in-house creative studio
Katrina Firenze, Jennifer Bhalla, Nathanael Nelson, Erica Garvey, David Fullarton, Lindsay Corso

Production Company: The Cabinet
Director: Doug Cox, Executive Producer: David Verhoef, Editor: Stu Barnes, Producer: Marta Navarrete, Conform: Ivan Miller

Music: Extreme Music 
Sound Engineer: Joaby Deal 
Vocals: Doug Cox, Joaby Deal, Megan Maurer, Elisa Gonzales 

Color: ArsenalSF
Colorist: Derek Hansen 

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