Metro Manners "Eating"

By

HYPE
Tuesday, Oct. 17, 2017

1655 views

Log in or register now!

The Los Angeles County Metropolitan Transportation Authority (Metro) has teamed with creative production studio Lord Danger and Director Mike Diva to present a new campaign which takes a truly original approach to an everyday subject: manners. Close encounters with abysmal behavior on public busses and trains can make simple transgressions feel monstrous and lead to sticky situations. A serious finger wagging approach is easily ignored. Enter: Rude Dude & Super Kind in "Metro Manners." Rude Dude is a furry manifestation of bad manners: a seat-hogging, door-blocking, food-spilling monster. Super Kind is a J-Pop star by day, Super Hero by night played by Anna Akana who takes on Rude Dude’s transgressions with synth-tastic song. 

Credits

Client & Original Concept: Los Angeles County Metropolitan Transportation Authority (Metro)
Director of Social Media Marketing- John Gordon, Digital Communications- Bunrort Em, Senior Marketing & Communications Officer- Ebby Castillo, Metro Design Studio- Michael Lejeune & Melissa Rosen, Metro PR Lead- Dave Sotero, Metro PR - Anna Poem-Chen 

Creative Production Studio: Lord Danger 
Director: Mike Diva, Starring: Anna Akana, Exec. Producer: Josh Shadid, Producer: Shyam S Sengupta, Cinematographer: Aaron Grasso, Rude Dude Costuming: Fon Davis of FONCO, Super Kind Costuming: Lauren Matesic of Castle Corsetry 

Post: Lord Danger 
Music: David Dahlquist, Vocals: Nisha Asnani, Sound Design: Kevin Senzaki, Editor: Mike Diva, VFX: Calvin Serrano, Aryel Huckaby, Ethan Chancer

Color: Apache
Colorist: Shane Reed

Category: 
Log in or register now!
Log in or register now!

Recent SPW Releases

Friday, Sep. 18, 2020

Every computer user’s worst nightmare is the skeletons on their hard drive...

Friday, Sep. 18, 2020

IPV , experts in intelligent video content management for more than 20...

Thursday, Sep. 17, 2020

In mid-April, San Diego Comic Con (SDCC) announced that its 50-year-old...

Thursday, Sep. 17, 2020

Space exploration has always evoked a sense of wonder in us and will...

Thursday, Sep. 17, 2020

Projection mapping, LED-driven visuals and elements of Augmented Reality...

Thursday, Sep. 17, 2020

Dear Advertising Friends, Here I am sitting at my dining room table in my...

MySHOOT Company Profiles