Meyer Sound's "Manifesto"


Tuesday, Jun. 8, 2021


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barrettSF is launching a completely new look and feel for Meyer Sound in the professional audio company’s first retail-forward campaign with an advertising agency.   “Hear it right” celebrates Meyer Sound’s rich history in the pro music/sound space and paves a modern, premium path for further brand communications. The objective is to establish awareness and generate consumer interest for the Meyer Sound brand and products while moving them down the purchase funnel on, a large online retailer for musical instruments and pro audio where they will sell. “As we embark on a new partnership with Sweetwater, Meyer Sound has an exciting opportunity to reach a broader audience of musicians and audio professionals,” says John McMahon, senior vice president of Meyer Sound. “It was the perfect time to refresh our marketing efforts with the creative to support it as we enter the online retail space.” The campaign celebrates the precision and accuracy of Meyer Sound products and embraces honesty, a core value of the brand. Meyer Sound products capture real, perfect, pure sound exactly as it's meant to be.


Agency: barrettSF Jamie Barrett – Founder, Executive Creative Director Aryan Aminzadeh – Creative Director Brad Kayal – Associate Creative Director Conor Duignan – Head of Production Marianne Lawlor – Broadcast Producer Jillian Davis - Director of Brand Strategy Shelby Williamson - Brand Strategist William de Ryk – Account Director Helen Oddone – Account Supervisor |  Client: Meyer Sound Helen Meyer – Executive Vice President John Meyer – President & CEO John McMahon – Senior Vice President Tim Boot – Director of Global Marketing Daniel Rivera – US Sales Manager, West Jane Eagleson - Director, Communications and Artist Relations Rob Cowles - Director, Product Marketing Caitlin Clausen - Communications Specialist Simon Miller - Senior Art Director Matthew Kane - Web Strategist/Developer Visual Partners Tom Yaniv - Motion Graphics/Animation Anders Ericsson - Editor Noah Aust - Editor Patrick Sean Gibson - Designer Music: Mophonics Kent Rockefeller - Composer Marissa Hernandez - Music Licensing Creative Jenna Covey - Creative Coordinator Sound Design/Mix: M Squared Mark Pitchford - Audio Engineer

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