Midea - "Yeti"

By

Raging Artists
Thursday, Nov. 18, 2021

692 views

Log in or register now!

Set in a conference room, “Yeti” - for Midea air conditioners - spoofs focus groups, contending that no one can appreciate a good air conditioner better than an abominable snowman. Created and produced via The Roster, the spot uses a sincere, if indelicate, yeti to make its point, while the execution has a light touch perfectly calibrated to Midea’s target audience.

 

Credits

Client: Midea 

First Air Date: July 2021

Agency: The Roster
Creative Directors: Paul Oberlin & Win Bates, Agency Producer: Kiki Gomez

Production Company: The Roster | Director: The Pauls, DP: Garrett Shannon, EP: Kiki Gomez, Producer: Rebecca Hamm

Editorial Company: Pincher Production | Editor: Jonathan Fallik

Telecine Company: Olio Creative |  Colorist: Marshall Plante, EP: Natalie Westerfield

Post/Effects Company: Baked Studios | EP: George Loucas

Sound Design Company: Mophonics | Mixer: Casey Gibson

Shoot Location: Los Angeles

Category: 
Log in or register now!
Log in or register now!

Recent SPW Releases

Friday, Dec. 3, 2021

Today, Maxon announced its line-up of speakers for the December 3D and...

Thursday, Dec. 2, 2021

The Motion Picture Sound Editors (MPSE) today announce that it will honor...

Thursday, Dec. 2, 2021

Maxon , the developers of professional software solutions for motion...

Thursday, Dec. 2, 2021

Currently celebrating its 30 th anniversary as one of the leading...

Wednesday, Dec. 1, 2021

OTOY and Maxon are thrilled to announce that Redshift will be coming to...

Wednesday, Dec. 1, 2021

ONE , the production arm of Optimus , has signed Ashley C. Battle and...

MySHOOT Company Profiles