Midea - "Yeti"


Raging Artists
Thursday, Nov. 18, 2021


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Set in a conference room, “Yeti” - for Midea air conditioners - spoofs focus groups, contending that no one can appreciate a good air conditioner better than an abominable snowman. Created and produced via The Roster, the spot uses a sincere, if indelicate, yeti to make its point, while the execution has a light touch perfectly calibrated to Midea’s target audience.



Client: Midea 

First Air Date: July 2021

Agency: The Roster
Creative Directors: Paul Oberlin & Win Bates, Agency Producer: Kiki Gomez

Production Company: The Roster | Director: The Pauls, DP: Garrett Shannon, EP: Kiki Gomez, Producer: Rebecca Hamm

Editorial Company: Pincher Production | Editor: Jonathan Fallik

Telecine Company: Olio Creative |  Colorist: Marshall Plante, EP: Natalie Westerfield

Post/Effects Company: Baked Studios | EP: George Loucas

Sound Design Company: Mophonics | Mixer: Casey Gibson

Shoot Location: Los Angeles

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