Midea - "Yeti"
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Raging Artists1893 views
Set in a conference room, “Yeti” - for Midea air conditioners - spoofs focus groups, contending that no one can appreciate a good air conditioner better than an abominable snowman. Created and produced via The Roster, the spot uses a sincere, if indelicate, yeti to make its point, while the execution has a light touch perfectly calibrated to Midea’s target audience.
Client: Midea
First Air Date: July 2021
Agency: The Roster
Creative Directors: Paul Oberlin & Win Bates, Agency Producer: Kiki Gomez
Production Company: The Roster | Director: The Pauls, DP: Garrett Shannon, EP: Kiki Gomez, Producer: Rebecca Hamm
Editorial Company: Pincher Production | Editor: Jonathan Fallik
Telecine Company: Olio Creative | Colorist: Marshall Plante, EP: Natalie Westerfield
Post/Effects Company: Baked Studios | EP: George Loucas
Sound Design Company: Mophonics | Mixer: Casey Gibson
Shoot Location: Los Angeles
