Mini Babybel "Land of Goodness" Campaign

By

DWAgency
Wednesday, Jul. 1, 2020

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Havas Chicago briefed us on this cute series of spots for Babybel. Their mission was to create a series that's fun and irreverent as CG animations. They wanted the product to be the main character in the piece, but remain photo real... which was a wonderful challenge. How do we solve that? Answer: by giving it some sass when we animated its movements. And of course, the minimal world helped set the tone of the piece. The predominantly white space was the perfect background for the red to really pop.

Not only were the Mini Babybels the star characters, they also played all the supporting roles, as the flowers, birds, trees and cows. Anywhere it made sense for us to use that iconic wax coating, we went for it.

This was a great opportunity to show off our CG product skills.

Credits

Spot Titles: Mini Babybel "Land of Goodness" Campaign "Cheese and Co.," "Mini Roll," "Organic" and three social media spots
Running Times: 3 x :15, 3 x :08
Debut Dates: June 26, 2020
Main Tools: Maxon Cinema 4D, Autodesk Arnold, Adobe After Effects

Client: Babybel

Agency: Havas Chicago
Creative Director: Kate Delaney
Producers: Bridget Danko, Natalie Turner
Senior Account Director: Charlotte Picq

Design/Production: Sarofsky
Executive Creative Director: Erin Sarofsky
Executive Producer: Steven Anderson
Creative Lead: Duarte Elvas
Producer: Dylan Ptak
Senior 3D Designer/Animator: Jake Allen
Animator/Designers: Tanner Wickware, Dan Moore, Stewart Rosburg, Matt Miltonberger, Spencer Seibert, Andrew Hyden
Finish: Tanner Wickware

Contact Name: 
Roger Darnell
Contact phone: 
1.828.424.7698
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