Missouri Division of Tourism - Behind The Scenes + “MO Anthem” spot

This is a look behind the scenes at the Production and Post-Production for the spot "That's My M-O" produced in collaboration with ad agency Osborn Barr Paramore for their client the Missouri Division of Tourism.

“That’s My M-O” was created by advertising agency Osborn Barr Paramore (OBP) recently launched for the Missouri Division of Tourism. While beautiful vista shots are typical for most state tourism campaigns, the “That’s My M-O” campaign differentiated itself by creating a character named “Mo” that would embody the many things that the state of Missouri has to offer.