Saturday, November 18, 2017
You are here:

Morning Ready

By

Right Word Media
Wednesday, Aug. 23, 2017

405 views

Log in or register now!

 Stephen Arnold Music, the World Leader in Sonic Branding, has announced the launch of “Ready.” Featuring multiple themes of “Morning Ready,” “Weather Ready” and “Always Ready,” the campaign is the latest in a series of comprehensive audio and video offerings from Stephen Arnold Music, providing local TV stations with a cost-effective marketing toolkit.

“Ready” provides stations with full 360-degree coverage of a station’s strongest brand silos – morning, weather and news. It engages viewers across multiple platforms, empowering them to be prepared throughout their day. Optimized for broadcast, mobile, online, and social media, “Ready” pairs three versions each (Always, Morning, Weather) of two memorable original songs combined with relevant video, reflecting the confidence viewers feel by being 100% ready for whatever comes their way. 

“Audiences today interact with their favorite local station in so many ways – via their phone, online, and across multiple social media channels,” Chad Cook, Vice President, Creative for Stephen Arnold Music, says. “The diverse messaging of ‘Ready’ creates a comprehensive connection between stations and their audiences, anytime and anywhere.”

Credits

Client: Stephen Arnold Music, Dallas

Project: "Ready" broadcast identity campaign

President: Stephen Arnold
VP, Creative Services: Chad Cook

Discipline: 
Log in or register now!
Log in or register now!

Recent SHOOT News Stories

Saturday, Nov. 18, 2017

When "Transparent" debuted four years ago on Amazon with a transgender...

Friday, Nov. 17, 2017

The American Film Institute (AFI) has revealed the films that received the...

Friday, Nov. 17, 2017

In one of the dreamy moments of surrealism that punctuate Sebastian Lelio'...

Friday, Nov. 17, 2017

Hone Production , a NYC and Atlanta-based hybrid production company/...

Friday, Nov. 17, 2017

Major changes are being enacted in The Advertising Club of New York ’s...

Friday, Nov. 17, 2017

Bryan Fogel, director of the acclaimed documentary Icarus , affirmed that...

Recent SPW Releases

Friday, Nov. 17, 2017

To launch HLN’s new five-part series, “Inside with Chris Cuomo,” CNN...

Thursday, Nov. 16, 2017

Nick Gold, Chief Revenue Officer and Solutions Consultant for Chesapeake...

Thursday, Nov. 16, 2017

Two years after signing with Whitehouse Post for Los Angeles...

Thursday, Nov. 16, 2017

Editorial company Whitehouse Post has signed New York-based talent...

Wednesday, Nov. 15, 2017

Playing mobile games in the bathroom at the office is probably not a good...

Wednesday, Nov. 15, 2017

Your phone buzzes. The message is as simple as it is terrifying: “It’s...

Top