Movita Juice Bar's "Zombie"

By

RACONTEUR
Tuesday, May. 21, 2019

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The debut campaign for LA-based Movita Juice Bar is the brainchild of Allen Perez. The SVP Creative Director of Production at Orci, Perez serves as the juice bar’s creative consultant and was brought on during the brand’s infancy. Curating the narrative from start to finish, Perez was given total creative freedom, due to both his deep knowledge of the ad industry and his unique relationship to the brand.

The spot comically depicts a zombie-like customer instantly brought back to human form after just one sip of her much-needed Movita beverage, positioning the brand as one that pours life into its faithful patrons.

Credits

Brand: Movita Juice Bar

Campaign Name: Zombie

Executive Producer, Director, Writer: Allen Perez​

Production Co:  Hachidori

Director of Photography: Oliver De Filippo
Assistant Director: Gasparo
2nd AD: Maria Medina

Post: Trulove

Editor: Ignacio Recondo (Nano)
Color Grading: Incendio
Colorist: Clark Muller

Original Music: Juan Manuel Leguizamon (Juancho) at Pulso-Music

Sound Design & Mix: Gonzalo Ugarteche at Input Studios    

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