MTailor's "Business Bear"

By

Press Kitchen
Wednesday, Dec. 19, 2018

3891 views

Log in or register now!

The campaign features the 60 “Business Bear” that showcases the duo’s subtle and witty comedic styling with an entertaining narrative that follows an animatronic bear, “Barry,” as he battles the woes of not fitting in to a standard office environment. Feeling out of place, he embarks on a quest to find the most suitable fit for his unique body shape. The bear finally finds MTailor, using the app to get measured right on his phone to get custom clothes that fit his body and put an end to his fashion crisis. 
 

Credits

Client: MTailor 
Director: Mccoy | Meyer
Creative Director: Amil Husain

Production Company: Rodeo Show
Executive Producer: Raphael Leopold
Producer: Wade Brandenberger
Cinematographer: Michael Rizzi
Production Designer: Jonathan Denmark
Editor: David Andreini
Color Correction: Bryan Smaller (Company3)
Sound Design: Jamie Coupar (48Windows)
VFX: Juan Granja, Kevin Lewis (Farmer Brown)
 

Category: 
Discipline: 
Log in or register now!
Log in or register now!

Recent SPW Releases

Friday, Oct. 23, 2020

Dell Blue , the internal creative agency for Dell, launched a new campaign...

Friday, Oct. 23, 2020

Today, Maxon announced its new lineup for the 3D Motion & Design Show...

Wednesday, Oct. 21, 2020

In celebration of the 30th anniversary of the Americans with Disabilities...

Wednesday, Oct. 21, 2020

The Academy of Motion Picture Arts and Sciences today will honor 18...

Wednesday, Oct. 21, 2020

EditShare ® , a technology leader that specializes in collaboration,...

Wednesday, Oct. 21, 2020

Creative agency Funworks has partnered with Ubisoft ® for a series of...

MySHOOT Company Profiles