MTailor's "Business Bear"

The campaign features the 60 “Business Bear” that showcases the duo’s subtle and witty comedic styling with an entertaining narrative that follows an animatronic bear, “Barry,” as he battles the woes of not fitting in to a standard office environment. Feeling out of place, he embarks on a quest to find the most suitable fit for his unique body shape. The bear finally finds MTailor, using the app to get measured right on his phone to get custom clothes that fit his body and put an end to his fashion crisis.