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National Vision's "Zipline"


Monday, Mar. 25, 2019


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A personable and highly adventurous puppet known as Mr. World trips the light fantastic, dives into shark-infested waters and zips through the treetops with the greatest of ease in a new three-spot campaign for Eyeglass World from The Richards Group, brought to life by Tessa Films director Toben Seymour. 

This is the second year running that Seymour has teamed with the agency on an Eyeglass World campaign; as with last year, all the spots feature a puppet born in the director’s own creative workshop, Seymour Creatures. (Seymour’s puppets have been featured in everything from music videos to spots for such brands as Mercedes-Benz.)

What sets these new ads – titled “Shark Bait,” “Dance” and “Zipline” – apart from the prior campaign, says Seymour, is how Mr. World is now seen in more full body shots and engaging in more complex actions throughout the course of each exciting activity. To view the campaign, click here


Client: National Vision, Inc 

Agency: The Richards Group
Creative Group Head / Art Director: Todd McArtor
Creative Group Head / Writer: Danny Bryan 
Director of Broadcast: Greg Gibson
Business Affairs: Sara Sax 

Production Company: Tessa Films 
Director: Toben Seymour 
Executive Producer: Lisa Masseur 
President: Reid Brody
Producer: Jonah Mueller
Director of Photography: Travis Auclair 
Production Manager: Devon Wright 
Production Designer: Tessa Posnansky

Mr. World Lead Puppeteer/Voice: Paul McGinnis 
Puppeteer Assist: Christine Papalexis, Greg Ballora 
Puppet Wranglers: Alison Mork, Kristin Charney
Mr. World Puppet Build: Seymour Creatures

Editorial & Post Company: Treehouse Editorial
Editor: John McStravick
Post Producer: Kim Estrada
Flame Artist/VFX Supervisor: Bryan Bayley

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