New brand vision highlights mission to support new moms with products and support to make every birthing person’s journey easier.


Lynne Collins
Monday, Mar. 13, 2023


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Nearly 40 years after its founding, Lansinohis embarking on a global brand relaunch designed by Baldwin&to spotlight not only its innovative breastfeeding and postpartum products, but also its ongoing fight for change and equality for new moms.

“Stand With the Mothers” launched internationally on March 8 across search, email and social media (Facebook, Instagram, TikTok) and is slated to run through December 2023. It was shot by photographer Bri McDaniel who also served as co-creative director.


Erin Langley – Head of Global Brand Creative, Sabrina Fox – VP, Global Marketing, Lisa Craven – UK Marketing Manager

Agency – Baldwin&
Director of Design – Jen Matthews, Executive Creative Director - Mitch Bennett, Senior Designer – Jenny Thackam, Group Creative Director - Emily Watson, Director of Strategy – Ashley Yetman, Creative Director of Strategy– Kelly Reed, Group Account Director- Katharine Belloir, Director of Project Management – Tonya Martin

Production Company: Tugboat USA
Co-Creative Director, Director & Photographer: Bri McDaniel, Executive Producer: Jackie Collins, Director of Photography: Aaron Wenck & Toddy Stewart, Casting Director: Mark Aguilar @ East Tenth Casting, Fashion Stylist: Alicia Lombardini, Set Designer: Paola Andrea Ramirez, Makeup Artist: Kyle Sheehan, Hair Stylist: Staci Child

Post Production: TBD Post
Post Producer: Rachel Kichler, Executive Producer: Ron Rendon, Editor: Toddy Stewart, Assistant Editor: Tricia Torley, Colorist: Brandon Thomas, Online Editor: Kagan Durmer, Online Assistant: Stefan Allen, Mixer: Dusty Albertz, Sound Assistant: Kyle Scribner

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