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New Teaser for ABC's "Dancing with the Stars: Athletes"

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Kristien Brada-...
Thursday, Apr. 19, 2018

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To tease an all-new season of mega-hit “Dancing with the Stars,” ABC called on 2C Creative to work some graphics magic in teasing the show’s new “Athletes” theme. The creative agency’s goal was to find a visually compelling way to execute ABC’s concept, in which the distinct worlds of dance and sport come together.

Collaboration was key in a project that required heavy graphic design to marry the glitzy glamour for which “Dancing with the Stars” is known with the epic, hard-hitting world of sports.

In the end, 2C produced full trailer graphics, a toolkit and custom social graphics.

“Dancing with the Stars: Athletes” premieres Monday, April 30.

Credits

ABC

VP Creative: Valerie McMichael
Creative Director: Andy Munsey
Writer/Producer: Heidi Stock
Design Director: Lucas Aragon
Art Director: Kevin Anderson
Design Post Producer: Julie Hill

2C
Chief Creative Officer: Chris Sloan
GM, Senior Director of Operations: Nikki Coloma
Art Director: Luis Martinez
Executive Producer, Graphics: Bob Cobb
Motion Designer: Andy Fernandez
Motion Designer: Dmitri Zavyazkin

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