Newest Shark Week-Crest Brand Integration Features Fully CGI Shark & Aquarium

By

Brada PR
Wednesday, Jul. 31, 2019

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Overzealous tour guide with a winning smile or bull shark with killer teeth... whose grill are they really checking out?  This concept is explored in the newest co-branded integration marrying Shark Week with Crest. Developed and written by Discovery writer/producer Daniel Tripod and executed by 2C Creative, the spot is equal parts live action and CG, with a clever, humorous approach that has become synonymous with such collaborations. 

Known for its award-winning integrations, 2C has been a long-time partner of Discovery, with last year’s Shark Week-Crest campaign earning 6 Promax Awards and a Golden Trailer Award.

This year’s set-up places a meticulously created CG shark into a more fitting aquarium environment, combining special lighting, strategically placed cameras and an effervescent performance of the actress to sell the story.

Credits

Discovery

Writer/Producer: Daniel Tripod
Production Manager, Discovery/Science: Nettie Ferrara
Vice President, Branded Entertainment: Michael Eisenbaum
SVP Marketing, Josh Kovolenko
Senior Manager, Discovery Ad Sales Marketing: Maddie Mulvihill
Specialist, Discovery Ad Sales Marketing: Adelaide Ancona
Vice President, Discovery Ad Sales Marketing: Mark Lewis

Crest Agency

Supervisor, Content Collective: Faith Lyde

2C

President/Owner: Chris Sloan
Design Director/ VFX Supervisor: Luis Martinez
Creative Director: Ben Frank
Lead Editor: Victor Otero
Executive Producer/Design: Bob Cobb
3D Artist, Compositor & Color Correction: Dmitri Zavyazkin
3D Artist & Compositor: Andy Fernandez
Technical Operations Manager: Christian Santangelo
Assistant Editor: Williams Naranjo
Sound Design / Mix: Cesar Haliwa

Collaborators

Live-Action Director/Creative Director: Brian Eloe
Director of Photography: Chuck Ozeas
Line Producer: Chris Stoerchle
Art Director: Greg Jackson

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