Newest Shark Week-Crest Brand Integration Features Fully CGI Shark & Aquarium

By

Brada PR
Wednesday, Jul. 31, 2019

2561 views

Log in or register now!

Overzealous tour guide with a winning smile or bull shark with killer teeth... whose grill are they really checking out?  This concept is explored in the newest co-branded integration marrying Shark Week with Crest. Developed and written by Discovery writer/producer Daniel Tripod and executed by 2C Creative, the spot is equal parts live action and CG, with a clever, humorous approach that has become synonymous with such collaborations. 

Known for its award-winning integrations, 2C has been a long-time partner of Discovery, with last year’s Shark Week-Crest campaign earning 6 Promax Awards and a Golden Trailer Award.

This year’s set-up places a meticulously created CG shark into a more fitting aquarium environment, combining special lighting, strategically placed cameras and an effervescent performance of the actress to sell the story.

Credits

Discovery

Writer/Producer: Daniel Tripod
Production Manager, Discovery/Science: Nettie Ferrara
Vice President, Branded Entertainment: Michael Eisenbaum
SVP Marketing, Josh Kovolenko
Senior Manager, Discovery Ad Sales Marketing: Maddie Mulvihill
Specialist, Discovery Ad Sales Marketing: Adelaide Ancona
Vice President, Discovery Ad Sales Marketing: Mark Lewis

Crest Agency

Supervisor, Content Collective: Faith Lyde

2C

President/Owner: Chris Sloan
Design Director/ VFX Supervisor: Luis Martinez
Creative Director: Ben Frank
Lead Editor: Victor Otero
Executive Producer/Design: Bob Cobb
3D Artist, Compositor & Color Correction: Dmitri Zavyazkin
3D Artist & Compositor: Andy Fernandez
Technical Operations Manager: Christian Santangelo
Assistant Editor: Williams Naranjo
Sound Design / Mix: Cesar Haliwa

Collaborators

Live-Action Director/Creative Director: Brian Eloe
Director of Photography: Chuck Ozeas
Line Producer: Chris Stoerchle
Art Director: Greg Jackson

1
Log in or register now!
Log in or register now!

Recent SPW Releases

Friday, Dec. 13, 2019

A piece of discarded mistletoe leads to an impromptu romantic moment on...

Thursday, Dec. 12, 2019

EPIX’s riveting crime drama Godfather of Harlem has earned critical praise...

Thursday, Dec. 12, 2019

REVERSE Director Bradley Tangonan recently helmed the music video for “Bet...

Thursday, Dec. 12, 2019

Chuck Lorre, award winning television producer, writer and director whose...

Wednesday, Dec. 11, 2019

M for Malaysia , the first documentary film submitted for Oscar ®...

Wednesday, Dec. 11, 2019

American Cinema Editors (ACE), the honorary society of the world’s top...

MySHOOT Company Profiles