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NFL's "My Cause, My Cleats"

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HYPE
Thursday, Dec. 15, 2016

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During week 13 of the 2016 season, NFL players took the field with support for causes and charities proudly displayed on their cleats. To raise awareness for the campaign, entitled “My Cause, My Cleats,” the NFL aired two television spots as well as content on Facebook, Instagram, and Snapchat featuring the New York Jets’ Brandon Marshall. Throughout the spots, Marshall’s passion for Project 375, a foundation dedicated to de-stigmatizing mental illness, is shared as he collaborates with children from the foundation and a designer to create the perfect pair of cleats. The NFL engaged Nice Shoes to help tell Marshall’s story, with a post production team led by newly signed creative editor Dana Bol, colorist Gene Curley, and finishing artist Jason Farber.

Credits

Client: NFL
CD: Sam Howard

Prod Company: NFL Films
Director: Rob Gehring
DPs: Hank McElwee and Jason Wawro
Producer: Claudio Kuhn

Post Production: Nice Shoes
Creative Editor: Dana Bol
Colorist: Gene Curley
Finishing: Jason Farber
Producer: Ed Rilli

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