NHL Returns To Play with Motion Graphics

By

Brada PR
Monday, Aug. 10, 2020

5898 views

Log in or register now!

When COVID-19 brought the National Hockey League to an abrupt halt in March, the teams still had 189 games to play. Fans waited anxiously to learn the fate of the season and culminating Stanley Cup Playoffs, wondering what that might look like when it returned minus the cheering spectators filling packed arenas.

Their answer, kicking off in full this month with the Stanley Cup Qualifiers, is an exciting use of video, audio and lighting designed to vary the way each game looks. Instead of cardboard cut-outs filling seats, viewers see LED screens, monitors and stages around the ice for a unique, television-friendly feel.

Undefined Creative, a creative partner of the NHL for over 10 years, was called on to produce the extensive array of motion graphics required for its “Return to Play,” a package consisting of over 1,000 individual deliverables.

Credits

Creative Director/Producer: Maria Rapetskaya

Lead Designer: Stephen McNally

Lead Production: Mikaela Kalmar

0
Log in or register now!
Log in or register now!

Recent SPW Releases

Thursday, Mar. 14, 2024

New York Festivals Advertising Awards ® proudly announces Harbor as the...

Thursday, Mar. 14, 2024

Imagine that you’ve coaxed iconic rockers Alice Cooper and John Oates to...

Thursday, Mar. 14, 2024

Mocha Pro , the film and video industry’s most popular planar tracking...

Thursday, Mar. 14, 2024

The Shipyard , one of the nation’s fastest growing agencies in 2023 (...

Wednesday, Mar. 13, 2024

Robinson Helicopter Company unveiled their first major global marketing...

MySHOOT Company Profiles