Nickelodeon Campaign for Launch of "Blue's Clues & You!" Consumer Products Line


Brada PR
Thursday, Oct. 29, 2020


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Launching the first line of toys for Blue’s Clues & You!, the hit remake of the groundbreaking, curriculum-driven interactive series Blue’s Clues, Nickelodeon called on long-time partners 2C 2.0 for a linear and social advertising campaign. The goal was to create an enchanted VFX experience to bring to life Nickelodeon’s original, live-action “Kid Fantasy” concept in which Blue leaps from the TV screen to help a little girl find clues that transform normal objects into awesome Blue’s Clues & You! toys, games and even a super-soft plushy! 

From green light to delivery, 2C worked closely with Nickelodeon to overcome the inherent challenges posed by the pandemic, pulling off a feat in the coordination of the live-action shoot and VFX process. The teams planned extensively over Zoom to ensure that each shot would work for VFX, as only the DP/camera operator and mother of the talent could be present on set.

2C is no stranger to working remotely. With its curated teams spread across the globe, they were well-prepared for the challenges COVID would present to post-production alongside trusted partner, Nickelodeon.

Once the shoot was completed successfully, 2C went to work, both editing the live-action spots and handling VFX to ultimately create a colorful, fun and engaging product launch campaign consisting of 30- and 15-second linear spots that could run on such OTT platforms as FireTV, SamsungTV and Pluto, to name a few. The campaign also includes a mini-series of short social spots at various ratios of 1x1 and 9x16 to span the social platforms.


Nickelodeon/ ViacomCBS

Senior Vice President, Franchise Story Group: Joshua Braunstein

Vice President, Consumer Products, Marketing, & Events: Cheryl Konieczko

Director of Production, Corporate Content: Michelle Russo

Producer, Corporate Content: Brianne Riviello

Production Assistant, Corporate Content: Joseph Weston

Live-Action Director: Tony Cohen

Director, Short Form Production Management: Irene Fitzsimmons

Sr. Production Manager, Short Form Production: Jill Raifaisen

Director of Photography – Short Form Production: Frank Howard

Production Designer – Short Form Production: John Richards


2C 2.0                                   

President/Owner: Chris Sloan

Operations Manager: Bob Cobb

Creative Director: Cheryl King

VFX Supervisor: Bob Cobb

3D Animator: Andy Fernandez

3D TD / Animator / Rendering: Bob Cobb

Compositor: Bob Cobb & Jessica Musumeci

Colorist: Dmitri Zavyazkin

Audio Engineers: Cesar Haliwa & Andy Stermer

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