Nike's "Moving Mountains"

By

HYPE
Tuesday, Jun. 28, 2022

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In collaborating closely with Nike, Revery crafted the series from start to finish, starting with franchise definition and creative development, then moving through story finding, production, post-production, and delivery. Without the confinements of a single medium, the team at Revery developed a full platform that supported and extended their concept – a set of narrative and style guideposts that carved the path for the stories of “Moving Mountains” yet to come through photography and photo essays, title and graphic treatments, motion design, color story, aspect ratio, and the narrative framework. Nike’s ultimate goal was to exemplify human struggle and resilience in all its forms – and to allow that humanity to shine through in still photography, in film, in Instagram carousels, in written text, in color, in quiet and in sound.

Their first episode took them to Nagano, Japan, where they captured the story of Yukai Shimizu, a Buddhist monk and trail runner. Revery worked closely with Tokyo-based Director Mackenzie Sheppard through the entire process, defining story approach, capturing interviews and running real-time remote production support.

Credits

EXECUTIVE CREATIVE PRODUCERS
Davis Priestley
Jeremy Fenske

EXECUTIVE CLIENT DIRECTOR
Rodrigo Moyses

CREATIVE DIRECTORS
Dylan Simel
Nickolaus Sugai

CAMPAIGN STRATEGIST
Charlie Villiers

DIRECTOR - EPISODE 1: YUKAI SHIMIZU
Mackenzie Sheppard

DIRECTOR - EPISODE 2: CARLOS BROWN
Shern Sharma

DIRECTOR OF PHOTOGRAPHY
Jordan Kelley
Ivan Kovak

SENIOR CREATIVE PRODUCER
Megan Ubovich

ASSOCIATE CREATIVE PRODUCER
Danielle Sullivan

PRODUCER - JAPAN
Rumi Tominaga

PHOTOGRAPHERS
Will Goodan
Eli Durst

EDITOR
Alvaro Del Val
Matt Osborne

ORIGINAL MUSIC
Andrew Keoghan
Audioforce

SOUND DESIGN & MIXING
Shiheng Xu

COLOR
Maria Carretero

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