Norton Genie – Your Wish Is Our Command ("Giveaway")

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Raging Artists
Thursday, Jan. 25, 2024

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In this Norton Genie “Giveaway” :60 , Dan Levy sits poolside with a friend who excitedly shares a message she’s received indicating she’s won some fantastic prizes, she just needs to click on the link to claim them... When Dan suggests his pal “check with Genie,” it turns out the message was a scam. Created via Edelman, the work was directed by Partizan’s Ally Pankiw, and edited by Rachael Connelly of Union. The finish and mix were done at Union’s sister house, Hunter.

Credits

Client: Gen
Brand: Norton
Chief Marketing Officer: Krista Todd
Executive Creative Director: Brad Berg
Global Integrated Marketing Lead: Melissa Voeller
VP of Corporate Brand, Marketing and Communications: Jess Monney
Senior Marketing Manager: Kara Kuykendall
Spot Title: "Your Wish is Our Command" (aka "Giveaway”)
First Airdate: January 17, 2024 (Digital, Social)

Agency: Edelman
Global Account Lead: Ali Dwiggins
Account Lead: Courtney Rowles
Group Executive Producer: Cindy Chapman
Executive Producer: Autumn Brawer
Senior Producer: Seth Lowery
Group Creative Director: Aaron Blitzstein
Associate Creative Director: Emily Curran
Associate Creative Director: James Stolbom 

Production Co: Partizan
Director: Ally Pankiw
Managing Director / Executive Producer: Lisa Tauscher
Executive Producer: Kimi Porter Thomas
Executive Producer: Raffi Adlan

Editorial Company: Union Austin
Editor: Rachael Connelly
Assistant Editor: Katie Allison
Union Producer: Lillian Ghodoushim
HOP: Dani Duhadway
EP: Vicki Russell
Managing Partner: Michael Raimondi

Finish & Mix: Hunter VFX
Color & Conform: Carolyn Woods
Mix: Topher Wright
EP: Logan Aires

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