Orangetheory Fitness' “More Orangetheory - More Life"
When Synthetic Pictures Founding Director Justin Corsbie visited an Orangetheory Fitness for the first time, one thing became clear — it’s membership is a diversely fit group with cult-like dedication to their workouts. Corsbie knew he wanted to showcase that passion and intensity in the brand’s first national campaign, “More Orangetheory - More Life,” created by ad agency The Tombras Group of Knoxville, TN.
The brand’s relationship between its custom workouts and an active lifestyle was clear, and so the result is a campaign, directed by Corsbie, that mixes match-cut vignettes, stunning cinematography, compelling performances, and epic locations to hammer home that core connection.
Seen here is the :90 version, to view the :30 on the Orangetheory Fitness YouTube page, go to https://youtu.be/UdTnSpSPolg.
Client: Orangetheory Fitness
Agency: The Tombras Group
Executive Vice President: Dooley Tombras
Creative Director: Brian Locascio
Creative Director: Rob Simpson
Producer: Paul Paruta
Production: Synthetic Pictures
Director: Justin Corsbie
Executive Producer: Allison Smith
Cinematographer: Jas Shelton
Line Producer: Josh Smith
Production Designer: Zach Matthews
Wardrobe Stylist : Selenia Rios
Post Production: Rock Paper Scissors
Editor: Damion Clayton
Executive Producer : Rana Martin
Producer": Dina Ciccotello
Color & Motion Graphics: Ntropic
Colorist: Marshall Plante
Creative Director on Design: Ryan Duggan
Motion Graphics Artists: Jessica Tong and Andrew Hess
Flame Artist: Mark Sanna and John Yu
Head of Production: Ron Moon
Producer : Veronica Ware
Recent SHOOT News Stories
Recent SPW Releases
SIGGRAPH 2018, the world’s leading annual interdisciplinary educational...
In the opening title sequence of “ Bleach ” (Warner Bros), as envisioned...
Today, the Visual Effects Society (VES), the industry’s global...
The Directors Guild of America (DGA) today announced that Director Ang Lee...
Recently Society of Camera Operators produced a roundtable discussion...