Orangetheory Fitness' “More Orangetheory - More Life"

By

avagnoni
Wednesday, Jan. 31, 2018

10677 views

Log in or register now!

When Synthetic Pictures Founding Director Justin Corsbie visited an Orangetheory Fitness for the first time, one thing became clear — it’s membership is a diversely fit group with cult-like dedication to their workouts. Corsbie knew he wanted to showcase that passion and intensity in the brand’s first national campaign, “More Orangetheory - More Life,” created by ad agency The Tombras Group of Knoxville, TN. 

The brand’s relationship between its custom workouts and an active lifestyle was clear, and so the result is a campaign, directed by Corsbie, that mixes match-cut vignettes, stunning cinematography, compelling performances, and epic locations to hammer home that core connection. 

Seen here is the :90 version, to view the :30 on the Orangetheory Fitness YouTube page, go to https://youtu.be/UdTnSpSPolg

Credits

Client: Orangetheory Fitness 

Agency: The Tombras Group

Executive Vice President: Dooley Tombras
Creative Director: Brian Locascio
Creative Director: Rob Simpson
Producer: Paul Paruta

Production: Synthetic Pictures

Director: Justin Corsbie
Executive Producer:  Allison Smith
Cinematographer:   Jas Shelton
Line Producer:  Josh Smith
Production Designer: Zach Matthews
Wardrobe Stylist : Selenia Rios

Post Production: Rock Paper Scissors

Editor: Damion Clayton
Executive Producer : Rana Martin
Producer": Dina Ciccotello

Color & Motion Graphics: Ntropic

Colorist: Marshall Plante
Creative Director on Design:  Ryan Duggan
Motion Graphics Artists:  Jessica Tong and Andrew Hess
Flame Artist:  Mark Sanna and John Yu
Head of Production:  Ron Moon
Producer : Veronica Ware

Category: 
Discipline: 
Log in or register now!
Log in or register now!

Recent SPW Releases

Wednesday, Mar. 27, 2024

Across this month’s full slate of alluring extracurricular activities,...

Tuesday, Mar. 26, 2024

Pixotope, the leading software platform for end-to-end real-time virtual...

Tuesday, Mar. 26, 2024

Maxon , developers of professional software solutions for editors,...

Monday, Mar. 25, 2024

Now that spring has sprung and the countdown to summer is underway, ALIBI...

Monday, Mar. 25, 2024

The Tenth Annual Contact In The Desert (CITD) will take place May 30 th -...

Friday, Mar. 22, 2024

James Rayburn, CharlieUniformTango ’ s Editor/CEO, announced the new “How...

MySHOOT Company Profiles