Orangetheory Fitness' “More Orangetheory - More Life"

By

avagnoni
Wednesday, Jan. 31, 2018

7395 views

Log in or register now!

When Synthetic Pictures Founding Director Justin Corsbie visited an Orangetheory Fitness for the first time, one thing became clear — it’s membership is a diversely fit group with cult-like dedication to their workouts. Corsbie knew he wanted to showcase that passion and intensity in the brand’s first national campaign, “More Orangetheory - More Life,” created by ad agency The Tombras Group of Knoxville, TN. 

The brand’s relationship between its custom workouts and an active lifestyle was clear, and so the result is a campaign, directed by Corsbie, that mixes match-cut vignettes, stunning cinematography, compelling performances, and epic locations to hammer home that core connection. 

Seen here is the :90 version, to view the :30 on the Orangetheory Fitness YouTube page, go to https://youtu.be/UdTnSpSPolg

Credits

Client: Orangetheory Fitness 

Agency: The Tombras Group

Executive Vice President: Dooley Tombras
Creative Director: Brian Locascio
Creative Director: Rob Simpson
Producer: Paul Paruta

Production: Synthetic Pictures

Director: Justin Corsbie
Executive Producer:  Allison Smith
Cinematographer:   Jas Shelton
Line Producer:  Josh Smith
Production Designer: Zach Matthews
Wardrobe Stylist : Selenia Rios

Post Production: Rock Paper Scissors

Editor: Damion Clayton
Executive Producer : Rana Martin
Producer": Dina Ciccotello

Color & Motion Graphics: Ntropic

Colorist: Marshall Plante
Creative Director on Design:  Ryan Duggan
Motion Graphics Artists:  Jessica Tong and Andrew Hess
Flame Artist:  Mark Sanna and John Yu
Head of Production:  Ron Moon
Producer : Veronica Ware

Category: 
Discipline: 
Log in or register now!
Log in or register now!

Recent SPW Releases

Friday, May. 7, 2021

AICP has announced its lineups for the Curatorial Committees for the 2021...

Thursday, May. 6, 2021

Multicom will release Linda G. Mills’ narrative feature film THE REST OF...

Thursday, May. 6, 2021

Boris FX Sapphire , the Emmy Award-winning visual effects suite, is now...

Thursday, May. 6, 2021

The winners of Fast Company’s 2021 World Changing Ideas Awards were...

Wednesday, May. 5, 2021

Salesforce and Disney Studios Content announced an innovation partnership...

Wednesday, May. 5, 2021

AllTrails, the most trusted and used digital guide to the outdoors, has...

MySHOOT Company Profiles