Friday, February 22, 2019
You are here:

Orangetheory Fitness' “More Orangetheory - More Life"

By

avagnoni
Wednesday, Jan. 31, 2018

4294 views

Log in or register now!

When Synthetic Pictures Founding Director Justin Corsbie visited an Orangetheory Fitness for the first time, one thing became clear — it’s membership is a diversely fit group with cult-like dedication to their workouts. Corsbie knew he wanted to showcase that passion and intensity in the brand’s first national campaign, “More Orangetheory - More Life,” created by ad agency The Tombras Group of Knoxville, TN. 

The brand’s relationship between its custom workouts and an active lifestyle was clear, and so the result is a campaign, directed by Corsbie, that mixes match-cut vignettes, stunning cinematography, compelling performances, and epic locations to hammer home that core connection. 

Seen here is the :90 version, to view the :30 on the Orangetheory Fitness YouTube page, go to https://youtu.be/UdTnSpSPolg

Credits

Client: Orangetheory Fitness 

Agency: The Tombras Group

Executive Vice President: Dooley Tombras
Creative Director: Brian Locascio
Creative Director: Rob Simpson
Producer: Paul Paruta

Production: Synthetic Pictures

Director: Justin Corsbie
Executive Producer:  Allison Smith
Cinematographer:   Jas Shelton
Line Producer:  Josh Smith
Production Designer: Zach Matthews
Wardrobe Stylist : Selenia Rios

Post Production: Rock Paper Scissors

Editor: Damion Clayton
Executive Producer : Rana Martin
Producer": Dina Ciccotello

Color & Motion Graphics: Ntropic

Colorist: Marshall Plante
Creative Director on Design:  Ryan Duggan
Motion Graphics Artists:  Jessica Tong and Andrew Hess
Flame Artist:  Mark Sanna and John Yu
Head of Production:  Ron Moon
Producer : Veronica Ware

Category: 
Discipline: 
Log in or register now!
Log in or register now!

Recent SHOOT News Stories

Friday, Feb. 22, 2019

The campaigns for Crazy Rich Asians (Warner Bros. Pictures) and The Late...

Friday, Feb. 22, 2019

Serial Pictures has signed director Arnaud Uyttenhove for North American...

Friday, Feb. 22, 2019

YouTube has plenty of problems to deal with, ranging from advertiser...

Friday, Feb. 22, 2019

L.A.-based production company London Alley , founded by Luga Podesta, has...

Friday, Feb. 22, 2019

Creative production studio Versus has hired K.C. Gulino as sr. business...

Thursday, Feb. 21, 2019

Creative content studio The Collective @ LAIR has signed NYC-based...

Recent SPW Releases

Friday, Feb. 22, 2019

Full-service creative production studio Versus announced the addition of...

Thursday, Feb. 21, 2019

The Producers Guild of America (PGA) announced that the 11 th edition of...

Wednesday, Feb. 20, 2019

Amazon Prime Video will bring Armageddon to Austin, celebrating the highly...

Wednesday, Feb. 20, 2019

In a reflection of the tremendous creative opportunities now possible in...

MySHOOT Profiles

MySHOOT Company Profiles

Top