Orangetheory Fitness' “More Orangetheory - More Life"

By

avagnoni
Wednesday, Jan. 31, 2018

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When Synthetic Pictures Founding Director Justin Corsbie visited an Orangetheory Fitness for the first time, one thing became clear — it’s membership is a diversely fit group with cult-like dedication to their workouts. Corsbie knew he wanted to showcase that passion and intensity in the brand’s first national campaign, “More Orangetheory - More Life,” created by ad agency The Tombras Group of Knoxville, TN. 

The brand’s relationship between its custom workouts and an active lifestyle was clear, and so the result is a campaign, directed by Corsbie, that mixes match-cut vignettes, stunning cinematography, compelling performances, and epic locations to hammer home that core connection. 

Seen here is the :90 version, to view the :30 on the Orangetheory Fitness YouTube page, go to https://youtu.be/UdTnSpSPolg

Credits

Client: Orangetheory Fitness 

Agency: The Tombras Group

Executive Vice President: Dooley Tombras
Creative Director: Brian Locascio
Creative Director: Rob Simpson
Producer: Paul Paruta

Production: Synthetic Pictures

Director: Justin Corsbie
Executive Producer:  Allison Smith
Cinematographer:   Jas Shelton
Line Producer:  Josh Smith
Production Designer: Zach Matthews
Wardrobe Stylist : Selenia Rios

Post Production: Rock Paper Scissors

Editor: Damion Clayton
Executive Producer : Rana Martin
Producer": Dina Ciccotello

Color & Motion Graphics: Ntropic

Colorist: Marshall Plante
Creative Director on Design:  Ryan Duggan
Motion Graphics Artists:  Jessica Tong and Andrew Hess
Flame Artist:  Mark Sanna and John Yu
Head of Production:  Ron Moon
Producer : Veronica Ware

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