Orangetheory Fitness' “More Orangetheory - More Life"
When Synthetic Pictures Founding Director Justin Corsbie visited an Orangetheory Fitness for the first time, one thing became clear — it’s membership is a diversely fit group with cult-like dedication to their workouts. Corsbie knew he wanted to showcase that passion and intensity in the brand’s first national campaign, “More Orangetheory - More Life,” created by ad agency The Tombras Group of Knoxville, TN.
The brand’s relationship between its custom workouts and an active lifestyle was clear, and so the result is a campaign, directed by Corsbie, that mixes match-cut vignettes, stunning cinematography, compelling performances, and epic locations to hammer home that core connection.
Seen here is the :90 version, to view the :30 on the Orangetheory Fitness YouTube page, go to https://youtu.be/UdTnSpSPolg.
Client: Orangetheory Fitness
Agency: The Tombras Group
Executive Vice President: Dooley Tombras
Creative Director: Brian Locascio
Creative Director: Rob Simpson
Producer: Paul Paruta
Production: Synthetic Pictures
Director: Justin Corsbie
Executive Producer: Allison Smith
Cinematographer: Jas Shelton
Line Producer: Josh Smith
Production Designer: Zach Matthews
Wardrobe Stylist : Selenia Rios
Post Production: Rock Paper Scissors
Editor: Damion Clayton
Executive Producer : Rana Martin
Producer": Dina Ciccotello
Color & Motion Graphics: Ntropic
Colorist: Marshall Plante
Creative Director on Design: Ryan Duggan
Motion Graphics Artists: Jessica Tong and Andrew Hess
Flame Artist: Mark Sanna and John Yu
Head of Production: Ron Moon
Producer : Veronica Ware
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