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Orbitz's "It's A Great Big World"

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HYPE
Friday, May. 12, 2017

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Orbitz launches a new campaign, developed by Atlanta-headquartered advertainment agency BARK BARK, that inspires customers to “come see the great big world” - a message that has become more important as global events nibble away at the desire of people to move beyond their comfort zones.  Featuring an original, Broadway musical-style score, the Orbitz campaign bridges the gap between entertainment and advertising by delivering a ‘call to travel’ message starring social celebrity/comedian/singer Randy Rainbow, writer/comic Margaret Cho, actor/RuPaul’s Drag Race winner Bianca Del Rio, and noted performer (The Tonight Show, Today Show) Miss Richfield 1981. Orbitz approached BARK BARK to develop a tribute to the power of inclusion and diversity in travel. BARK BARK worked closely with one of their formal production partners, Hazy Mills Productions (Grimm, Hollywood Game Night, The History of Comedy), to produce the inspiring and uplifting musical which is set at the TSA checkpoint -- the gateway through which people of all backgrounds, ages, and interests must pass to commence their travel adventures.

Credits

Client: Orbitz
Brand Marketing:  Jeff Marsh

Advertainment & Branded Content Studio: BARK BARK
Development & Production Partner: Hazy Mills Productions
Executive Producers: Todd Milliner (Hazy Mills), Brian Tolleson & David Brand (BARK BARK)
Director: Nick Peet (Hazy Mills)
Producers: Jeff Melnick, Mark Nasser
DP: John Frost
Production Designer: Adrina Garibian
Stylist: Tiffani Rae
Choreographer: Bonnie McMahan
Editor: Mark Nasser

Original Score: Ron Wasserman

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