Oreo Chinese New Year

By

Nigel_Co.
Tuesday, Jan. 7, 2020

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A kid imagines he's turning everything red in this spot for the new Oreo Red Velvet variant of the beloved cookie. Perfect timing, considering how auspicious and relevant the color red is to Chinese New Year, and Chinese culture.

The spot starts with a kid itching to dig into a plate of Oreos before the family dinner. His dad, who’s decorating the house with red objects, as is the tradition, tells him he can do so only when everything in the house is red. The kid playfully engages in a cheeky kung-fu fantasy where he imagines he’s the one changing everything to red…objects that we can see are already red. His family indulges him as they play along with his fantasy. His dad, however, sees this and playfully switches the plate of regular Oreos with a plate of new red velvet ones, surprising the boy.

The campaign was produced by Directors Think Tank, who represent Kiran in South East Asia, along with SlashDynamic in the US, and Nomad/Never Ending Story in India.

Credits

Agency: FCB Jakarta
Managing Director: Sony Nichani, Executive Creative Director: Ravi Shanker, Creative Director: Swapnil Kambli, Art director: Anastasia, Account Director: Roma Das, Account Manager: Winda Fitriyanni, Agency Producer: Yuni Pratomo

Production Company: Directors Think Tank
Director: Kiran Koshy, Executive Producer: Pat Singh, Producer: Emylee Kumar, DOP: Julian Oh, AD: Heng Deshen, Editor: Dave Singh,

Music: 2AM, Kuala Lumpur
Mix: KK, 2AM

Finish: VHQ, Kuala Lumpur
Colorist: Nash, VHQ; Online:  June, VHQ

Category: 
Discipline: 
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