Original Style From #adidas | ft. #tydollasign | JD Sports US

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Artisans PR
Thursday, May. 11, 2023

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11 Dollar Bill placed rapper Ty Dolla $ign into an environment of AI-generated architecture in a new branded video for JD Sports and Adidas. The studio used state-of-the-art AI imaging software to create a series of quickly evolving geometric shapes that take the form of the Eiffel Tower, Tokyo Tower and other famous landmarks. The trippy structures bounce and twist to the same urban rhythms as the rap star.

Credits

JD Sports, Jeremie Dunning, Sr. Brand Creative Director
11 Dollar Bill, Christian Robins, CCO

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