OXIGEN: "James"


Artisans PR
Tuesday, Sep. 15, 2020


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Caruso Company director Doug Walker captured moving portraits for five “essential” workers for a new media campaign on behalf of Stephen Curry’s OXIGEN Water. Conceived by Erich & Kallman, the short films feature a teacher, nurse, flight attendant, journalist and transit worker, each describing their real-life experiences as frontline workers in the face of covid-19. In James' name, OXIGEN is donating to 100 Black Men of the Bay area (www.100blackmenba.org), whose mission is to improve the quality of life in African American communities by improving the educational, economic and social status of African Americans across the entire nation.


Client: OXIGEN  | Agency: Erich & Kallman. Eric Kallman, Chief Creative Officer; Steven Erich, President; Olivia Baker, Head of Production; Sofia Aguilar, Associate Producer; Stacie Larsen, Art Director; Allie Carr, Copywriter; Laura Miley, Account Director. Production: Caruso Company. Doug Walker, Director; Robert Caruso, Executive Producer; Brian Benson, Producer; Norman Bonney, Director of Photography; Tom Yaniv, Motion Design. | Post: 1606 Studios. Brian Lagerhausen, Connor McDonald, Doug Walker, Editors. | Mix: M Squared. Mark Pitchford, Mixer. | Music: Butter Music, Asche & Spencer, Unseen Music

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