Palacio de Hierro "Mitikah"


Raging Artists
Friday, Dec. 30, 2022


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Introducing the new Palacio de Hierro store in southern Mexico City, “Mitikah” - directed by Sebastián Caporelli - can best be described as a floral filmmaking fantasy combining history, timeless architecture, and the supernatural element of wolf symbolism. Of all land animals, the wolf is considered the most accomplished hunter. The perfect spirit animal for a seasoned shopper.


Director - Sebastián Caporelli @giancarlodicaporelli
Agency - Teran TBWA @terantbwa
Production Director - Gerardo Salas @gerardosalasg
Executive Producer - Karla Vazquez @valkyta, Antonio Acosta @antonioaco, Claudia Rebolledo @claudia.reboma
AD - Itzel Miranda @itzel_miranda
Online production - The Team @theteam_mx
DoP - Pau Muñoz @pau___munoz
Art Direction - Amilcar Espadas @amilcarespadas
Styling - Gerardo Islas @islagerardo
Make up - Stephanie Sznicer @stephaniesznicer
Hair - Gerardo Maldonado @lilttle_lee
Model - Ana Paula Valle @anapauvalle
Post coordination - Nathalia Rodríguez @naathalia_
Edit - Julián Rivera @juricoga
Color - Joaco Castro @joacocastro_
Post - Wolf VFX @wolfvfx

Creative: Christian Peña @chrisotravez Ana Laura @analaurad Juan José Reyes@rosse_r @juanalc
Accounts: Regina Garcia@soyreex
Producer: Maria Fernanda Rodriguez @ferts12

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