Palmer's "Dance"

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Right Word Media
Wednesday, Jun. 7, 2017

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Blonde + Co, the award-winning creative agency/content production studio led by company Founder and CEO Julie Stahl, was tapped by Palmer’s Cocoa Butter to create a spot that reinforces Palmer’s heritage as the number one cocoa butter brand, as well as educate a new generation of users about the benefits of cocoa. 

“Dance” takes a unique approach depicting a group of dancers performing in front of a series of graphics that describe Palmer’s Cocoa Butter key benefits such as “heals,” “softens” and “hydrates.” At different points in the ad the dancers are shown in split-screen with key ingredients such as cocoa beans, cocoa butter and the packaging itself mirroring the dancer’s movement. The spot ends with the Palmer’s logo and the tagline “the nature of you.”

Credits

Client: Palmer’s Cocoa Butter

Project: “Dance”

Agency/Production/Post: Blonde + Co

Creative Director: Grey Zisser 
Associate Creative Director: Cueva Andrea
Director: Cueva Andrea
Cinematographer: Claudio Rietti
Producer: Victor Larue
DIT/ AC/ Editor: Glenn Chocky
Make Up Artist: Carmindy
Hair: JP Ramirez
Co-Producers: Jennifer Susswein Jeter, Amanda Greenhagen
Production Coordinator: Natalie Gee
PA: Eric Bellomo

Music: “On The Inside” (licensed track)

Composer: Martin Felix Kaczmarski
Publisher: Audio Network Limited

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