Paper & Packaging's "Paper Business Pitch"

Carbon animators brought the new cornerstone paper and packaging characters for the national marketing campaign Paper & Packaging – How Life Unfolds® to life just in time for their launch in February. The new campaign creative, developed in conjunction with integrated marketing and communications agency, Cramer-Krasselt (CK), for client, the Paper and Packaging Board, includes two :30 TV commercials and five self-directed fully CG films designed specifically for social media, and several print ads. These characters, a corrugated box and a ream of paper, highlight the authentic properties and value of paper and paper-based products in everyday life.