Paramount+ "Rules of Attraction"


Priya PR
Tuesday, May. 3, 2022


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Paramount+ launched a new promo campaign to tout its live streaming and on-demand soccer coverage, the leading destination for U.S. soccer fans. “Rules of Attraction” takes viewers on a thrilling journey through a day in the life of what fútbol fever looks like with Paramount+. The spot awakens at 6:00 AM, fresh from a dream about lacing up with Liverpool. A fast-paced montage of superstar highlights springs into action, showcasing the global portfolio of league action Paramount+ offers. Shots from home are interspersed, illustrating how fans can stream matches across multiple devices wherever they are – whether in the backyard for a little playtime with the dog, exercising on the treadmill, or gathering with friends. The spot concludes with the tagline, “The World’s Champions Live Here.”


Client: Paramount Plus 
EVP, P+ Head of Operations & Chief Marketing Officer: Domenic DiMeglio, SVP, P+ Brand Creative: Terry Minogue, SVP, P+ Design: Matt Hernandez, SVP, P+ Marketing: Tammy Henault, Sr. Creative Director: Evan Harris, Executive Producer: Andrew Rizzi, Sr Campaign Project Manager: Gillian Kuhlman, Campaign Project Manager: Andrew Katz, Senior Art Director: Michael Sutton-Long, VP, Media Strategy & Program Marketing: Claire Gutowski, Director Marketing: Samuel Johnson, Senior Marketing Manager: Claire Miller, Marketing Manager: Richard Wright, Director, Business Operations: Damien Demary, Senior Director, Video Production: Steve Davis, Post Production Supervisor: Marie Watkins

 Agency: DEFINITION 6 
SVP, Creative Director: Crystal Hall, SVP, Executive Producer: Nicholas Lucin, SVP, Post Production, Sr. Editor: Chris Reinhart, VP, Creative Director: Noah Lerner, VP, Editorial: Anthony J. Cortese, VP, Production: Andrea Allen, VP, Operations: Andy Solomon, Sr. Creative Director: Tim Reilly, Sr. Producer: Christine Scott, VP, Sound: Dan O’Sullivan, Sound Designer, Mixer: Ted Marcus, EP, Sr. Editor: Todd Feuer, Editor: Andrew Malenda, Sr. Art Director: Tomoko Nakamura, Designer, Animator: Nikolay Lyutskanov, Jr. Editor: Ben Lapinig

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