Pedialyte "Heroes"


Artisans PR
Monday, Jun. 14, 2021


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In a new ad for Pedialyte and Norton Agency, Chicago, STORY director Blair Hayes tells the story of a little girl named Mia who is inspired by an everyday hero into an act of kindness.


Agency:  Norton Agency, Chicago.
Shawn Farrell, Vice President/Group Creative Director; Kirsten Chiopelas, Vice President/Group Account Director; Anthony Salgado, Vice President/Creative Services; Amy Wybo, Creative Director; AnnMarie Banasik, Senior Account Executive; Natalie Russell, Copywriter.

Production:  STORY.
Blair Hayes, Director; Cliff Grant, Executive Producer; Mark Androw; Executive Producer.

Music: John Corlis, composer.

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