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The Pediatric Brain Tumor Foundation's "Welcome to the Imaginary Friend Society"

By

DWAgency
Tuesday, Sep. 26, 2017

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Courtesy of Gentleman Scholar: "Imaginary Friend Society holds a very special place in our hearts because it uses comforting narration and lovable characters to guide kids and families through the challenging world of pediatric cancer treatment. We endeavored to craft a captivating, all-encompassing world that would act as the nexus for a series of animated explanatory videos created by other studios. We designed dozens of characters to embody the distinctive characteristics of their mixed media execution. These characters, who live together in the world of the Imaginary Friend Society, lead viewers through an unfolding narrative that takes them from one expansive stylized environment to another. The characters and mediums blend together seamlessly to create a mesmerizing synthesis of styles. We hope that this world becomes an informative, comforting and interactive tool that will provide some comfort to kids and families dealing with this life-threatening condition."

Credits

Spot Name: "Welcome to the Imaginary Friend Society"
Running Time: 2:46
Main Tools: Autodesk Maya for modeling; The Foundry's Nuke software for compositing; Adobes After Effects for finishing; Redshift for rendering.
Debut Date: Sep. 24, 2017

Client: The Pediatric Brain Tumor Foundation

Agency: RPA

Design and Animation Company: Gentleman Scholar
Directors: William Campbell & Will Johnson
Executive Producer: Jo Arghiris
Head of Production: Rachel Kaminek
Associate Creative Director: Michael Tavarez
CG Supervisor: Tim Hayward
Senior Producer: Tyler Locke
Lead Designer: Hana Eunjin Yean
Designers: Cristina Barna, Ana Chang, Leah Evans, Trish Janovic, Jina Kwon, Christina Liang, John Patrick Rooney
Cel Animator: Danni Fisher-Shin
Model/Texture Artists: Allan Bernardo, Michael Dupree, Jamie Ohara, Yas Koyama, Travis Mangaoang, Chris Russo
Lead Animator: James Lane
3D Animators: Eric Molina, Sarah Wolfe
Lighters: Paul Hargrave, Robin Kim
Hair/Fur: Adnan Hussain
Compositor: Kevin Njoo
Storyboards: Bryan Deloach

Sound Design and Music: Jeremy Turner

Special Thanks for Donations:
Bryan Deloach
Michael Dupree
Blue Pencil Concept
Redshift Rendering Technologies

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