Pirelli Tires' "Follow Your Road"

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HYPE
Wednesday, Jun. 29, 2016

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Twist Director Igor Borghi adds his individual touch to the newest campaign “Follow Your Road” for Pirelli Tires. When following trends seems easier than opting out of a man bun or picking up a book (And No, we don’t mean a MacBook...), Borghi reminds us to get a grip with Pirelli Tires and be original. 

SPW Credits

Creative Director: Sara Portello
Copywriter: Giulio Brienza
Art Director: Letizia Ziaco, Fabrizio Fiucci
Executive Creative Director: Federico Pepe e Stefania Siani
Producer: Melina Mignani
Head of Production: Alessandro Pancotti

Producer: Silvia Bergamaschi
Executive Producer: Karim Bartoletti
Director: Igor Borghi
DOP: Silvia Bergamaschi

Editor: Massimo Magnetti

Head of Production: Alga Pastorelli, Band 22

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