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Poland Spring's "My Journey"

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HYPE
Wednesday, May. 1, 2019

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With a unique eye for visual storytelling, Wondros Director Sean Thonson celebrates the renowned purity of Maine’s waters in a new campaign for Poland Spring. The spot highlights the rich topography within the region and the streams that contribute to the 100% natural spring water delivered in each bottle.

Throughout the spot, Thonson explores the 10,000 year-old glacial aquifers that filter the water in a stunning exposition of waterbeds, rivers and springs that define the heart of Maine. The campaign gives voice to the springs in affirming the legitimacy behind Poland Spring Brand's 100% natural spring water.

Credits

Client: Poland Spring Brand®

Agency: Ogilvy

Executive Creative Director: Vicki Azarian
Group Creative Director: Debra Fried
Associate Creative Director: Amandine Fabian
Executive Producer: Lisa Goore
Senior Art Director: Walter Soares

Production Company: Wondros

Director/DP: Sean Thonson
Executive Producer: Sophie Gold
Producer: Rita LeRoux

Editorial Company: Union Editorial

Editor: Einar
Senior Producer: Susan Motamed

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