Poland Spring's "My Journey"

By

HYPE
Wednesday, May. 1, 2019

1250 views

Log in or register now!

With a unique eye for visual storytelling, Wondros Director Sean Thonson celebrates the renowned purity of Maine’s waters in a new campaign for Poland Spring. The spot highlights the rich topography within the region and the streams that contribute to the 100% natural spring water delivered in each bottle.

Throughout the spot, Thonson explores the 10,000 year-old glacial aquifers that filter the water in a stunning exposition of waterbeds, rivers and springs that define the heart of Maine. The campaign gives voice to the springs in affirming the legitimacy behind Poland Spring Brand's 100% natural spring water.

Credits

Client: Poland Spring Brand®

Agency: Ogilvy

Executive Creative Director: Vicki Azarian
Group Creative Director: Debra Fried
Associate Creative Director: Amandine Fabian
Executive Producer: Lisa Goore
Senior Art Director: Walter Soares

Production Company: Wondros

Director/DP: Sean Thonson
Executive Producer: Sophie Gold
Producer: Rita LeRoux

Editorial Company: Union Editorial

Editor: Einar
Senior Producer: Susan Motamed

Category: 
Discipline: 
Log in or register now!
Log in or register now!

Recent SPW Releases

Friday, Oct. 23, 2020

Dell Blue , the internal creative agency for Dell, launched a new campaign...

Friday, Oct. 23, 2020

Today, Maxon announced its new lineup for the 3D Motion & Design Show...

Wednesday, Oct. 21, 2020

In celebration of the 30th anniversary of the Americans with Disabilities...

Wednesday, Oct. 21, 2020

The Academy of Motion Picture Arts and Sciences today will honor 18...

Wednesday, Oct. 21, 2020

EditShare ® , a technology leader that specializes in collaboration,...

Wednesday, Oct. 21, 2020

Creative agency Funworks has partnered with Ubisoft ® for a series of...

MySHOOT Company Profiles