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Racetrac "Wintastic"

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Artisans PR
Tuesday, Aug. 28, 2018

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Eli Green of A Common Thread has directed a new campaign for RaceTrac with Austin agency R/GA that rewrites the playbook for convenience store advertising in a very funny way. The series of :30, :15 and :06 second spots star actor Leland L. Jones as a tough-as-nails coach who teaches consumers how to win in RaceTrac’s new Wintastic Rewards program.

Credits

Agency: R/GA, Austin.
urray Wyse, Group Creative Director; TJ Walthall, Creative Director; Megan Mills, Account Director; Laura Walters, Senior Content Producer; Shannon Flood, Senior Producer; Miles Gilbert, Senior Art Director; Devin Brown, Senior Copywriter; Kate Rush Sheehy, Group Director, Strategy; Kate Gunning, Associate Strategy Director; Calli Howard, Manager, Business Affairs; Andrea Solomon, Strategist.

Production: A Common Thread.
Eli Green, Director; J.P. McMahon, Executive Producer; Kimberly Estrada, Line Producer; Phil Dillon, Director of Photography.

Post: TBD Post.
Kate Eads, Producer; Catie Cacci, Editor; Brandon Thomas, Colorist; Dusty Albertz, Sound Mixer; Dennis Valk, VFX/Online.

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