Eli Green of A Common Thread has directed a new campaign for RaceTrac with Austin agency R/GA that rewrites the playbook for convenience store advertising in a very funny way. The series of :30, :15 and :06 second spots star actor Leland L. Jones as a tough-as-nails coach who teaches consumers how to win in RaceTrac’s new Wintastic Rewards program.
Agency: R/GA, Austin.
urray Wyse, Group Creative Director; TJ Walthall, Creative Director; Megan Mills, Account Director; Laura Walters, Senior Content Producer; Shannon Flood, Senior Producer; Miles Gilbert, Senior Art Director; Devin Brown, Senior Copywriter; Kate Rush Sheehy, Group Director, Strategy; Kate Gunning, Associate Strategy Director; Calli Howard, Manager, Business Affairs; Andrea Solomon, Strategist.
Production: A Common Thread.
Eli Green, Director; J.P. McMahon, Executive Producer; Kimberly Estrada, Line Producer; Phil Dillon, Director of Photography.
Post: TBD Post.
Kate Eads, Producer; Catie Cacci, Editor; Brandon Thomas, Colorist; Dusty Albertz, Sound Mixer; Dennis Valk, VFX/Online.
Recent SHOOT News Stories
Recent SPW Releases
Apple’s new Shot on iPhone campaign travels to India, the second most...
The Make-Up Artists & Hair Stylists Guild(MUAHS, IATSE Local 706) will...
Nominees for the 6 th Annual Location Managers Guild International (LMGI)...
Camp Kuleshov, AICP’s annual trailer competition for assistants, has...
The iconic and legendary Musso & Frank Grill, located in the heart of...