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Rain-X "Fire & Ice"

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Artisans PR
Thursday, Nov. 8, 2018

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STORY’s David Orr and agency Cramer-Krasselt put a pair of windshield wipers to the ultimate test in an ingenious new spot for Rain-X. In the ad, a pair of Rain-X Silicone AdvantEdge wiper blades are first encased in huge blocks of ice and then thawed with powerful gas flames. As water and chunks of ice slowly drop from the blades, the voiceover notes that if they can “survive in these conditions, clearly they’ll last in yours.”

Credits

Agency:  Cramer-Krasselt.
Todd Stone, Executive Creative Director; Sandy DerHovsepian, Associate Creative Director; Maxx Valenti, Senior Art Director.

Production: STORY.
David Orr, Director; Mark Androw; President/Executive Producer; Cliff Grant, Executive Producer.

 

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