RAM Trucks 'Way Of Life'


Tuesday, Nov. 12, 2019


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When Ram Trucks needed new content for their Commercial Customer and Agricultural campaigns, they called upon Director Karen Lavender who chronicled the partnership between farmers, small businesses and their RAM trucks for the truck maker and agency. The just released profiles, short films and traditional spots capturing the real lives of RAM owners can be seen here.


Agency: The Richards Group Agency Producer: JR Dixon

Production: LIVETRIBE Directors: Karen Lavender and Gary Ravenscroft, DP: Gary Ravenscroft, Producer: Isabel Machrone

Sound Design and Mix: Barking Owl  Creative Director: Kelly Bayett, Producer: KC Dossett, Sound Designer: Morgan Johnson, Mixer: AJ Murillo

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