The Real Cost's "Imagine This Was Your Mouth"


Raz Public Relations
Friday, Sep. 13, 2019


Log in or register now!

This spot from the new "87 Tools" PSA campaign depicts the gruesome aftermath of regular smokeless tobacco use, and the powerful surgical tools required to remove mouth and jaw cancers. From creative studio Versus and agency FCB New York, the digital campaign is rolling out now on behalf of the FDA's The Real Cost initiative.


Client: The Real Cost

Agency: FCB New York

CCO: Ari Halper; EVP, Executive Creative Director: Gary Resch, Art Director: Justin Batten, Account Director: Carol Callahan, Account Executive: Jonathan Skewes, Head of Production: Adam Isidore, Executive Integrated Producer: Estela Duce, Senior Integrated Producer: Henna Kathiya, Business Manager: Janice Katz

Production & Post: Versus

Director / Creative Director: Justin Barnes, Director of Photography / Co-Director: Michael Somoroff, Executive Producer: Rob Meyers, Line Producer: Rob Mackler, Post Producer: Tom Colabraro, Editor: Morgan Mitchell, Art Director / Designer: Manny Palad, Animator: Ronn Lueng

Audio: Antfood

Color: Nice Shoes

Log in or register now!
Log in or register now!

Recent SPW Releases

Monday, Feb. 24, 2020

Each day, 1000 people or more visit the #FameYard at Sportie LA, taking...

Monday, Feb. 24, 2020

Post-production finishing for the first season of El Club, Netflix’s new...

Friday, Feb. 21, 2020

Sigma Corporation of America , a leading camera, photography lens, cine...

Thursday, Feb. 20, 2020

Leading production and post house Optimus today announced that it has...

Thursday, Feb. 20, 2020

Following its win in the prestigious HBO short film competition at the...

Wednesday, Feb. 19, 2020

Director Edwin McGill has taken iconic American brand Old Spice back to...

MySHOOT Company Profiles