The Real Cost's "Imagine This Was Your Mouth"


Raz Public Relations
Friday, Sep. 13, 2019


Log in or register now!

This spot from the new "87 Tools" PSA campaign depicts the gruesome aftermath of regular smokeless tobacco use, and the powerful surgical tools required to remove mouth and jaw cancers. From creative studio Versus and agency FCB New York, the digital campaign is rolling out now on behalf of the FDA's The Real Cost initiative.


Client: The Real Cost

Agency: FCB New York

CCO: Ari Halper; EVP, Executive Creative Director: Gary Resch, Art Director: Justin Batten, Account Director: Carol Callahan, Account Executive: Jonathan Skewes, Head of Production: Adam Isidore, Executive Integrated Producer: Estela Duce, Senior Integrated Producer: Henna Kathiya, Business Manager: Janice Katz

Production & Post: Versus

Director / Creative Director: Justin Barnes, Director of Photography / Co-Director: Michael Somoroff, Executive Producer: Rob Meyers, Line Producer: Rob Mackler, Post Producer: Tom Colabraro, Editor: Morgan Mitchell, Art Director / Designer: Manny Palad, Animator: Ronn Lueng

Audio: Antfood

Color: Nice Shoes

Log in or register now!
Log in or register now!

Recent SPW Releases

Friday, Oct. 23, 2020

Dell Blue , the internal creative agency for Dell, launched a new campaign...

Friday, Oct. 23, 2020

Today, Maxon announced its new lineup for the 3D Motion & Design Show...

Wednesday, Oct. 21, 2020

In celebration of the 30th anniversary of the Americans with Disabilities...

Wednesday, Oct. 21, 2020

The Academy of Motion Picture Arts and Sciences today will honor 18...

Wednesday, Oct. 21, 2020

EditShare ® , a technology leader that specializes in collaboration,...

Wednesday, Oct. 21, 2020

Creative agency Funworks has partnered with Ubisoft ® for a series of...

MySHOOT Company Profiles