Arcade Editors Jeff Ferruzzo and Dave Anderson have teamed up on a new commercial campaign for Realtor.com via ad agency Pereira & O’Dell/New York. Featuring celebrity Elizabeth Banks, the humorous new spots detail homebuyers dreaming of their favorite features with Realtor.com making their dreams come true. The extensive campaign includes spots for broadcast, online and social media; the commercials for air broke nationwide last week.
Airdate: May 2016
Agency: Pereira & O’Dell/NY
ECD: Dave Arnold
Creative Directors: Jake Dubs, Sara Worthington
Copywriter: Michelle Lamont
Art Director: Alex Parodi
Head of Content Production: Tennille Teague
Producer: Gabriela Tamariz
Production Company: Dummy
Director: Harold Einstein
EP: Eric Liney
Editorial Company: Arcade Edit
Editor: Jeff Ferruzzo
Editor: Dave Anderson
Editor: Ali Mao
Assistant Editor: Laurel Smoliar
Managing Partner/EP: Sila Soyer
Senior Producer: Gavin Carroll
Postproduction Company: The Mill
Colorist: Gregory Reese
Audio Postproduction Company: Heard City
Mixers: Philip Loeb, Evan Mangiamele
Editor Jeff Ferruzzo: “Dining Room,” “Extra Room”
Editor Dave Anderson: “Bathroom,” “Closet,” “Deck,”
Editor Jeff Ferruzzo: “Pizza,” “Spidershark”
Editor Dave Anderson: “Bunny,” “Pony,” “T-Rex,” “That Guy”
Editor Ali Mao: “Childhood Dog,” “Childhood Crush”
Social Content Spots:
Editor Dave Anderson: “Go To Sleep,” “Humblebrag,” “Milk,” “Sheep,” “Wake
Up,” “Watch,” “Wheel,”
Editor Ali Mao: “Dreamcatcher”
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