Red Robin Gourmet Burgers' "Chicky Cado"
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In a new broadcast TV spot for Red Robin Gourmet Burgers and the Colorado agency Integer Group, Director/DP Brett Froomer of French Butter answers the burning question, “Who puts fried avocado on a grilled chicken breast?
Turns out it’s Zita M., a chef at Red Robin and one of the contributors to its Burger Masters Series of gourmet hamburgers. A 20-year team member of the restaurant chain, Zita stars in a fifteen-second spot in which she proudly holds aloft her creation, Zita’s Chicky ‘Cado. The spot features luscious food photography showing this super-burger being prepared, then closes with a shot of Zita herself, smiling widely enough to light up the entire set.
As part of the Burger Masters Series, the company challenged its employees to come up with innovative, mouth-watering burger recipes on their own, explains Froomer, giving the beloved chain (with its memorable “Red Robin, mmm!” audio mnemonic) exciting new menu items to promote as the summer season kicks into high gear.
Client: Red Robin Gourmet Burgers, Inc. Agency: Integer Group Creative Directors: Ross Snodgrass, Dustin Bredice; Sr. Art Director: Evan McHugh; Account: Wendy Winter, Tadar Puakpaibool; Producer: Robert Stocking Production Company: French Butter Director/DP: Brett Froomer, Executive Producer: Ivo Knezevic
