Red Robin Gourmet Burgers' "El Ranchero"


Tuesday, Jul. 16, 2019


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“El Ranchero,” sets up the Burger Masters Series with an intro shot of a line cook topping off the burger and handing it to a server as the voiceover declares, “From the Red Robin kitchens and destined to be a breakout burger, the el Ranchero!” 

We see the sandwich coming together as the items are layered, and the spot closes with its creator, Noel G. (a 21-year team member) displaying his creation. Just in case the message is missed, a neon sign in the background spells out the word ‘yum.’

As part of the Burger Masters Series, the company challenged its employees to come up with innovative, mouth-watering burger recipes on their own, explains Froomer, giving the beloved chain (with its memorable “Red Robin, mmm!” audio mnemonic) exciting new menu items to promote as the summer season kicks into high gear. 



Client: Red Robin Gourmet Burgers, Inc.  Agency: Integer Group Creative Directors: Ross Snodgrass, Dustin Bredice; Sr. Art Director: Evan McHugh; Account: Wendy Winter, Tadar Puakpaibool; Producer: Robert Stocking Production Company: French Butter Director/DP: Brett Froomer, Executive Producer: Ivo Knezevic

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