Red Robin Gourmet Burgers' "El Ranchero"

By

avagnoni
Tuesday, Jul. 16, 2019

1322 views

Log in or register now!

“El Ranchero,” sets up the Burger Masters Series with an intro shot of a line cook topping off the burger and handing it to a server as the voiceover declares, “From the Red Robin kitchens and destined to be a breakout burger, the el Ranchero!” 

We see the sandwich coming together as the items are layered, and the spot closes with its creator, Noel G. (a 21-year team member) displaying his creation. Just in case the message is missed, a neon sign in the background spells out the word ‘yum.’

As part of the Burger Masters Series, the company challenged its employees to come up with innovative, mouth-watering burger recipes on their own, explains Froomer, giving the beloved chain (with its memorable “Red Robin, mmm!” audio mnemonic) exciting new menu items to promote as the summer season kicks into high gear. 

 

Credits

Client: Red Robin Gourmet Burgers, Inc.  Agency: Integer Group Creative Directors: Ross Snodgrass, Dustin Bredice; Sr. Art Director: Evan McHugh; Account: Wendy Winter, Tadar Puakpaibool; Producer: Robert Stocking Production Company: French Butter Director/DP: Brett Froomer, Executive Producer: Ivo Knezevic

Category: 
Discipline: 
Log in or register now!
Log in or register now!

Recent SPW Releases

Wednesday, Jan. 29, 2020

Leading production and post house Optimus today announced that it has...

Wednesday, Jan. 29, 2020

SXSW launched 33 years ago in Austin, Texas, USA. Next month, more than...

Wednesday, Jan. 29, 2020

EditShare ®, a technology leader that specializes in collaboration,...

Tuesday, Jan. 28, 2020

The Hollywood Professional Association (HPA) has revealed details for a...

Tuesday, Jan. 28, 2020

Emmy and Golden Globe award-winning actress Jane Lynch is joining STORY as...

Tuesday, Jan. 28, 2020

For creative editorial boutique 1606 Studio , 2019 was a remarkable year...

MySHOOT Company Profiles