Red Robin Gourmet Burgers' "El Ranchero"

By

avagnoni
Tuesday, Jul. 16, 2019

1790 views

Log in or register now!

“El Ranchero,” sets up the Burger Masters Series with an intro shot of a line cook topping off the burger and handing it to a server as the voiceover declares, “From the Red Robin kitchens and destined to be a breakout burger, the el Ranchero!” 

We see the sandwich coming together as the items are layered, and the spot closes with its creator, Noel G. (a 21-year team member) displaying his creation. Just in case the message is missed, a neon sign in the background spells out the word ‘yum.’

As part of the Burger Masters Series, the company challenged its employees to come up with innovative, mouth-watering burger recipes on their own, explains Froomer, giving the beloved chain (with its memorable “Red Robin, mmm!” audio mnemonic) exciting new menu items to promote as the summer season kicks into high gear. 

 

Credits

Client: Red Robin Gourmet Burgers, Inc.  Agency: Integer Group Creative Directors: Ross Snodgrass, Dustin Bredice; Sr. Art Director: Evan McHugh; Account: Wendy Winter, Tadar Puakpaibool; Producer: Robert Stocking Production Company: French Butter Director/DP: Brett Froomer, Executive Producer: Ivo Knezevic

Category: 
Discipline: 
Log in or register now!
Log in or register now!

Recent SPW Releases

Monday, Oct. 26, 2020

Led by Grammy ® Award winning composer, orchestrator, conductor and...

Monday, Oct. 26, 2020

Samantha Uber has joined Goldcrest Post as Conform Artist/Manager of...

Monday, Oct. 26, 2020

Vancouver based Adam Greydon Reid began his career as a kid actor on the...

Friday, Oct. 23, 2020

Dell Blue , the internal creative agency for Dell, launched a new campaign...

Friday, Oct. 23, 2020

Today, Maxon announced its new lineup for the 3D Motion & Design Show...

Wednesday, Oct. 21, 2020

In celebration of the 30th anniversary of the Americans with Disabilities...

MySHOOT Company Profiles