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"Ripley's Believe It or Not" Launch Trailer for Travel Channel

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Kristien Brada-...
Friday, May. 31, 2019

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“Welcome to the extraordinary!” Spoken by veteran actor Bruce Campbell (“Evil Dead,” “Burn Notice”), these words are the tagline in a trailer promoting Travel Channel’s reboot of iconic series, “Ripley’s Believe It or Not!” The launch campaign, conceptualized and produced by 2C Creative, is powered by jaw-dropping visuals that encapsulate what it means to push the limits. 

With 10 all-new, one-hour episodes hosted by Campbell, “Ripley's Believe It or Not!” will showcase the most astonishing, real and one-of-a-kind stories. The series, premiering Sunday, June 9 at 9p ET/PT, celebrates the extraordinary, death defying, odd and unusual synonymous with the brand launched by Robert L. Ripley 100 years ago.

For this campaign (including launch trailers & a full graphic toolkit), 2C shot in the famed Ripley’s warehouse, which inspired the choice of accompanying clips.

Credits

Travel Channel

Group SVP Marketing: Doug Seybert
VP Brand Creative: Trish Johns Scanlon
Creative Director On-Air Promotion: Erin Higgins
Director of Production, Ops: Christine O’Donnell
Production Coordinator: Stephanie Czajkowski
Design Director: Christopher Doyle

2C

President/Owner: Chris Sloan
GM, Senior Director of Operations: Nikki Coloma
Creative Director: Marni Wagner
Creative Director: Ben Frank
Director: Brian Eloe
Director of Photography: Chuck Ozeas
Design Director: Luis Martinez
Executive Producer, Graphics: Bob Cobb
Lead Editor: Chris Volz
Assistant Editor: Kelly Lanman
Technical Operations Manager: Christian Santangelo
Designer: Aaron Magee
Motion Graphics Artist: Dmitri Zavyazkin

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