Rocket Mortgage's "More Than a Bear"

By

Raz Public Relations
Friday, Jan. 3, 2020

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"More Than a Bear" is the latest in Rocket Mortgage's ongoing "More Than a House" campaign, illustrating the inner dreams of homeowners. This spot channels both hospital dramas and superhero adventures to show how one mom saves the day when her son's favorite stuffed animal gets a tear.

Credits

Client: Quicken Loans

Chief Marketing Officer: Casey Hurbis, Director of Brand Marketing: Michael Martin, Executive Creative Director: Michael Corbeille, Creative Director: Heath Stauffer, Creative Director: Sean Pavleshyn, Senior Producer: Julie Etheridge, Senior Business Affairs Manager: Kim Lehman, Production Consultant: Michael Tillman

Production Company: Native Content

Director: Sorrel Brae, DP: Jeff Kim, EP: Tomer DeVito, Head of Production / EP: Sean Blair, Producer: Mark Walejko, Production Manager: Giovanna Giangregorio, Commercial Coordinator: Brodie Johnson, 1st AD: Custis Smith, 2nd AD: Boma Pennebaker, Production Designer: Heidi Adams

Editorial: Hudson Edit

Editor: Zach DuFresne, EP: Kristin Redman

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