Runtime's Lord Thunderloin
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Right Word Media1603 views
Runtime tapped Calabash to create a series of animated shorts for the company’s social media feeds worldwide.
Runtime’s executive Tobias Batton says that the goal of the new campaign is to use animation to humorously reinforce the message that eating well will help you increase your performance and focus.
Batton and Runtime took the unusual step of commissioning Calabash to create some 30 pieces of content ranging from short animations of less than 10 seconds to numerous still images. Runtime then began populating them all in their social media feeds, and like a market focus group, closely monitoring which garnered the most engagement. The ones that resonated most with their audience were expanded.
Project: Social media content campaign
Client: Runtime, Berlin, Germany
Executive: Tobias Batton
Animation: Calabash, Chicago, IL
Creative Director: Wayne Brejcha Executive Producer: Sean Henry
