Rush University Medical Center's "Jackie"
One at Optimus Directing duo Mark Pallman and Amanda Speva recently teamed with Optimus Editor Dana Huiras and SPM Marketing & Communications to create five unique spots for Rush University Medical Center. They are airing now on all major networks as well as cable networks including Food Network, HGTV, TNT, TBS and Lifetime.
The spots tell the stories of real patients, showing their individual struggles and the impact on their families. SPM’s vision was to balance the excellence of Rush’s academic medicine with the impact Rush has on patients. By mixing in the patient benefit with teams of doctors and nurses, the viewer sees another side of Rush – the warmth, dedication and drive of the teams, and how those qualities help everyday people.
Client: Rush University Medical Center
Agency: SPM Marketing & Communications
Managing Partners: Patti Winegar & Larry Margolis
Executive Creative Director: Jim Larmon
Senior VP Creative Director: Bob Konold
Senior VP Group Account Director: Shannon Curran
Senior Account Manager: Meghan Clinnin
Art Director: Kairee Head
Copywriter: Sara Mersch
Producer: Jeff Hoeksema
Production: One at Optimus
Directors: Mark Pallman & Amanda Speva
DP: Drew Wehde
EP/Managing Director: Lisa Masseur
Line Producer: Emma Jubinski
Editor: Dana Huiras
EP/Managing Director: Brian Hrastar
Assistant Editor: Lindsay Rynne
Audio Engineer: Marina Bacci
Audio Assistant: Zach Scheitlin
Finish Artist: Glen Noren
Colorist: Ron Sudul of NiceShoes
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