Salmon Defense's "Salmon Warriors"


Wednesday, Apr. 17, 2024


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The strategic talents of C+C  and the storytelling experts of Invisible Collective have unveiled the "Salmon Warriors" campaign for client Salmon Defense. This indigenous-led nonprofit is focused on protecting Pacific Northwest salmon, including by convening the Billy Frank Jr. Salmon Coalition, an unprecedented alliance of tribal leaders, environmental scientists, government agencies, recreational fisherman, conservation groups and Washington-based industry.

Aimed at driving awareness and action, the recently aired campaign serves as a rallying cry for community involvement. In under four minutes, the film immerses its audience in the critical realities related to declining salmon runs, including habitat destruction, limited fishing opportunities, and the loss of a way of life for local tribes who have had relied on salmon for sustenance, culture and spirituality since time immemorial. 


Credit List:


Client: Salmon Defense

Executive Director: Peggen Frank


Agency: C+C

Partners: Bryan Cohen & Julie Colehour

Account Director: Francesca Davidson

Senior VP of Creative & Content: Carey Evenson

Creative Director: Vandy Kindred

Art Director: Rachel Lovrovich

Creative Project Manager: Danni Cannon

Senior Producer: Chelsea Dornan

Post Producer: Jessica Miera

Producer: Taylor King

Agency BTS Photographer: Nick Ward


Production Company: Invisible Collective

Director: Sam Kelly Jr.

Director of Photography: Tyler Kalberg

1st Assistant Director: Tony Becerra

Story Producer: Jen Rosta

Line Producer: Zack Tupper

Creative / Executive Producer: Sam Kelly Jr.

Gaffer: Collen Newberry

Key Grip: Greg Smith

Production Manager: Nancy Wilson

Production Coordinator: Maya Kanga

Additional Photography: Sam Nuttmann, Ryan Hills

Editor/Colorist: Andy Seaver

Sound Mixer: Kelsey Wood


Composer: Marc McClusky at Supreme Music

Song: Buckets by Creeks

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